VIDA — RocketFuel Brands

Mission

Rocket Fuel Brands was asked to create a brand for the launch of a new line of authentically inspired Mexican sauces and salsas. As everyone knows, the world of salsa can get pretty cluttered, so how do you stand out? The concept we developed combines vibrant color inspired by modern Mexican street culture with authentic old-world tradition.

Strategy

We gained inspiration and a character to represent the brand from a unique place, the distinctive street art of Nuezz (Miguel Mejia) with his contemporary spin on Aztec gods and myths. Complimentary digital advertising drove 7x the impressions and clicks of industry standard for CPG. This led to the total brand experience that embodies the boldness and flavor of the Vida product line - and helped drive early success at one of the largest retailers in North America, Costco.