Mission
RocketFuel Brands was hired to broaden the appeal of this brand, refresh the positioning and create a more premium design for the brand and all packaging, with an eye toward reaching a broader audience and driving future revenue. The tricky part of a rebrand in this segment can be contemporizing the brand while maintaining the loyalty and enthusiasm of that passionate existing core of loyal early adopters.
Strategy
The new brand design has subtle characteristics hinting at the medicinal origins while featuring bold images of wild herbs. Confusing message architecture was streamlined to provide clean and consistent communication that helps to simplify the product line and educate the next generation of raving fans.
What we did
Consumer Insights / Brand Design / Brand Language / Packaging Design / Brand Identity Guide
