Mission
Australian entrepreneur and salon owner, Patrick Kidd was looking to develop an ultra-premium men's grooming brand inspired by exotic automotive detailing and handheld tech devices.
Strategy
Attention to detail was a fundamental aspect of developing the PATRICKS line of prestige products, from the ‘click’ of the jar closure to the matte finishes on the bottles.
What we did
Consumer Insights / Brand Design / Brand Language / Packaging Design / Brand Identity Guide / Website Design
Results
GAINED PLACEMENT IN PRESTIGE GLOBAL RETAIL CHANNELS
COVER OF GQ MAGAZINE AFTER TWO MONTHS OF LAUNCH
