Mission

Organic Valley's rapid success led to a proliferation of inconsistent packaging and at least 12 variations on their brandmark. We were brought in to create uniformity and a consistent brand look and voice.

Strategy

Our task was to unify the brands under one new roof, ensuring Organic Valley's raving fans that the values and grassroots philosophy remained the same, while encouraging new health minded consumers to become loyalists and cross-shop a more consistent and professional brand identity.

What we did

Qualitative Research / Quantitative Research / Brand Positioning / Logo Design / Packaging Design / Marketing Strategy / Brand Asset Management / New Product Development

 Results

COMPANY GREW FROM $300M TO $1.2B THROUGH REBRAND

EXPANDED DISTRIBUTION INTO MULTIPLE NEW CHANNELS

Organic Valley logo design and branding
Organic Valley branding, logo, and packaging concepts and sketches
Organic Valley packaging and branding
Organic Valley sour cream product packaging
Organic Valley milk packaging
Organic Valley brussels sprouts packaging
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